Search

Engine Marketing

Green Web Hosting

What is Search Engine Optimization (SEO)?

The Search Engine Optimization process includes setting up or modifying a website to meet the criteria specified by search engines in an effort to increase the site's ranking and popularity. When using this method you are focusing on using "Organic" search engine results. The benefits of using organic search results include savings in cost while downsides include the time and effort needed to build up the websites popularity.

What is Pay Per Click (PPC)?

Pay Per Click advertising is the process of purchasing ads that display on search engine results pages (SERP). You can run PPC campaigns on search engines such as Yahoo, MSN and Google. Essentially you are bidding on keywords, these are words that best describe your websites topic and content, then run ad campaigns around these keywords. One advantage to PPC ad marketing is that is a fast way to get visitors to your website!

Which type of search marketing is best for my website?

While you may do one or the other, we recommend you use both. A website the follows web standards, provides great content and receives popular links from blogs and social networking sites will perform very well in the long run. While running a PPC Ad campaign in conjunction with SEO can jumpstart the process.

Must I use both?

No. We are happy to customize our packages to suit your individual needs!

How do I get started?

Just call us today for your free quote! We will provide you with recommendations specifically targeted for your website's content and walk you through the process every step of the way.